Strategies to Boost Instagram Activity
For marketers, Instagram continues to be the love of the social media landscape. Given that 13% of people on Earth use social media and 80% of them are brand followers, it's easy to understand why.
Oberlo claims that consumer involvement, as determined by likes, shares, and comments, is likewise phenomenal, with a rate of 4.21%. It surpasses Facebook by ten times, Pinterest by fifty-four times, and Twitter by eighty-four times.
Aside from these astounding top line numbers, there are growing issues indicating that Instagram's marketing potential is diminishing due to lower engagement rates and competition from new entrants like TikTok.
In light of this, smart marketers are looking for strategies to boost Instagram engagement in spite of some obstacles. For this reason, we've put together these 23 guidelines to make sure your paid and organic marketing efforts stay on target and to protect your Instagram marketing strategies going forward. Now let's get started.
Post on a regular basis.
Recount anecdotes instead of lecturing.
Create a powerful brand.
Maintain a visually unified stream.
Post on a regular basis
To gain followers and increase engagement rates, brands must be active, but to what extent?
Research indicates that posting one or two times a day is the ideal amount of content. This gives you more chances to draw attention to your material and keeps your feed current and relevant. It's also essential to understand while posting on Instagram, particularly in light of the platform's algorithmic timeline.
The recommended timing of posts can differ significantly according on the expert you consult. This disparity, with some recommending 8 AM – 9 AM or 2 PM – 5 PM for your first post to even 5 AM for your second, can seriously perplex content planners.
Recount anecdotes instead of lecturing
Instagram is overflowing with subpar brand messaging that fails to recognize that the medium is meant to be a "visual inspiration" source.
Instead of just lecturing people on marketing messages, you should engage them with text, images, and videos.
Instead, take on the role of a storyteller and deliver "micro-stories" through your Instagram stories, videos, captions, and profile to boost engagement rates.
These days, people are always looking for ways to connect, and storytelling is one way to provide that. People are far more inclined to embrace your material and spread it among their peers when they can relate to it on an emotional level.
Follow creative Instagram storytellers like Airbnb, Red Bull, Lego, Patagonia, and Nike for ideas. You can also see these illustrations to stimulate your imagination.
Create a powerful brand
For businesses looking to increase brand awareness on Instagram, consistency, clarity, and inventiveness are crucial. A random, disorganized approach is ineffective.
Strive to concentrate on essentials such as showcasing your profile, developing style trends that make your photos look new, and being an expert hashtag user. Also, in order to increase engagement and loyalty, you should communicate with your followers on a frequent basis.
Your target audience will see a consistent and favourable brand if you lay out your procedures and brand best practices for Instagram.
Maintain a unified aesthetic on Instagram
Instagram is a visually-focused social media site that favours attractive content. While glossy perfection is going out of style, visual content will always be at the core of Instagram.
Users of today are drawn to varied viewpoints and genuine speech.
In terms of aesthetics, low-key editing, muted earthy tones, and candid photos have taken the place of high-saturation filters and precisely positioned avocado toasts.
Reducing highlights and boosting brightness in photographs while leaving the colors mostly intact is a popular technique that produces a natural-looking effect. A "no-edit edit" is even what some choose to do.
However, maintaining a visually consistent feed is more crucial than adhering to any particular editing style.
60% of the top-performing firms on Instagram maintain a consistent brand image with each post, according to a Web Dam social media report.
You should design a look that appeals to the target demographic and is consistent with your brand identity.
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